Our Story

Inspired by Nature, Designed for You

Our Story

Light Defines Color. You Redefine Light.

The aurora splashes into the night sky, and its brilliance is the fantasy of nature. And your pupils also reflect the myriad colors of the world - each beam of light writes a unique story in your eyes.

Light is colorless, but prisms give it color; Life is infinite, choose to define direction. Women's lives should not be constrained: they can be the tenderness of dawn, the intensity of flames, the depth of the deep sea, or the freedom and unrestrained like the aurora.

You are the light itself. No need to borrow anyone to illuminate - because you were born brilliant.

African woman with beautiful eyes
Inspired by Nature

Colors from the Wild

Our lens colors are inspired by the magnificent creatures of nature - each shade tells its own story and carries its own emotion.

Peacock

Elegant turquoise inspired by peacock feathers

Tiger

Bold golden stripes of the majestic tiger

Butterfly

Vibrant patterns of butterfly wings

Aurora

Mystical colors of the northern lights

Our Values

What We Stand For

Empowerment

We believe every woman deserves to express her unique beauty and confidence.

Quality

Premium materials and advanced technology ensure safety and comfort.

African Pride

Designed specifically for the beauty needs of African women.

Community

Building a community of confident, radiant women across Africa.

Made for Africa

Rooted in Kenya, Serving Africa

Aura Beauty is a beauty brand primarily aimed at African women. Our brand positioning is specifically designed for the deep-eyed population with beautiful eyes. We firmly believe that light defines color, you redefine light, and color originates from nature but transcends it.

With stores across Kenya and plans to expand throughout Africa, we are committed to bringing premium eye beauty solutions to every African woman who wants to shine.

Kenya landscape
African wildlife

Born To Shine

Discover your perfect look at one of our stores across Kenya.